Case study · Monetization

Finding the customers who pay

The same AI product was built for a broad audience. One use case was worth six times the rest.

6xRevenue from users who booked appointments vs. users who didn't

3–4xAggregate increase in revenue per customer

The product targeted a broad set of users with many different use cases.

Users who used the product to book appointments converted to paid and generated 6x the revenue of users who didn't.

The company shifted its strategy to focus exclusively on appointment-booking businesses.

Revenue per customer increased 3–4x in aggregate.