For owners

Your value creation team

Large funds have teams whose only job is to move the numbers between close and exit. Most lower-middle-market companies don't. Clear Growth Group is that team.

The work is the same as in the case studies: find where customers leak, fix it, and prove it with experiments. Because every change is measured against a control, the gain is a number a buyer can underwrite, not a story.

Three levers

  1. Retention

    Keep more of what you have

    Every point of churn removed is recurring revenue kept, with no new acquisition cost.

  2. Conversion

    Get paid by more of them

    Turn more trials, leads and free users into paying customers, and find the segments that pay the most.

  3. Activation

    Remove the friction

    Clear the steps that stop new customers from reaching value, so more of them stay and expand.

What a point is worth

Enterprise value = EBITDA × multiple

Revenue kept or won without added cost flows mostly to EBITDA. Every dollar of it is then valued again at exit.

1 point less monthly churn

$5M ARR subscription business. Monthly churn 3% → 2%.

Annual retention
69.4% → 78.5%
ARR kept
+$454K
EBITDA at 80% flow-through
+$363K
Multiple
6x
Enterprise value
+$2.2M

3 points more annual retention

$20M ARR business. Gross revenue retention 85% → 88%.

ARR kept
+$600K
EBITDA at 75% flow-through
+$450K
Multiple
8x
Enterprise value
+$3.6M

1 point more trial-to-paid conversion

$10M ARR business adding $3M of new ARR a year from trials. Trial-to-paid 4% → 5%.

New customers
+25%
New ARR
+$750K
EBITDA at 80% flow-through
+$600K
Multiple
7x
Enterprise value
+$4.2M

Illustrative. Flow-through and multiples vary by business. Figures show the first-year effect of one lever; kept revenue compounds over a hold period.

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